Video: DMC Corp. releases second segment of the 'Rochester Story Project'

(THE MED CITY BEAT) - The Destination Medical Center Corporation released the second segment of The Rochester Story Project Friday morning.

The four-minute video, titled "Making an Impact," features four local organizations: Pata de Perro Bike Club, Tonic Fresh Juice, Limb Lab and People's Food Co-op. The goal of the project is to provide a behind-the-scenes look at the people and places that are vital to Rochester's long-term success.

"We talk quite a lot about the big things DMC has to offer," says an online blog post to the DMC website. "To be sure, it’s a bold vision with big ideas that will serve our community for generations. But what will it take to get there? And who are the people behind the progress?"

The DMC Corp. released the first installment of the series in November. Both videos were produced by Knowble Media, a private company with locations in Minnesota and Ohio.

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(Cover graphic: Video screenshot)