More than a dozen Rochester businesses sign on to bike incentive program
A local bike group is peddling a new program that will provide riders with extra incentives to make their next trip on two wheels.
On August 26, We Bike Rochester will launch the Bicycle Benefits program in partnership with at least 17 local businesses. The program is modeled after similar initiatives in other communities, such as Madison, Wis., which now boasts more than 200 participating businesses.
“Over half of all trips in the U.S. are less than 3 miles and this program is aimed at encouraging as many people as possible to opt for biking to destinations instead of driving,” We Bike Rochester wrote in the announcement. “Better for the planet, our community, local businesses, pocketbooks, our health, and so much more fun.”
Participating businesses will offer discounts, deals, and freebies to any rider who shows up with a Bicycle Benefits sticker on their helmet. Riders will be able to purchase stickers from the businesses; they will also be included with the purchase of any helmet from a participating shop.
The businesses participating are:
Bicycle Sports, inc
Café Aqui
Café Steam locations
Fiddlehead Coffee locations
Forager Café
Garden Party Books
Gray Duck Theater
Janky Gear
Kinney Creek Brewing
Little Thistle Brewing
New Spin Bicycle Shop
Old Abe & Co
People's Food Co-Op
TerraLoco
Thesis Beer Project
Tyrol Ski and Sports
Uptown Pilates
Other businesses interested in participating can do so by signing up here.
Cover photo: Stock / Licensed via Canva
