Olmsted County introduces new logo
Olmsted County has unveiled a new logo that local officials say better reflects the eight-city region it serves.
The new design — featuring the familiar “O” — marks the first time in 30 years the county has changed its logo.
Debra Ehret Miller, the county’s communications director, said the update was necessary, in part, because the old logo depicted a Rochester skyline that has changed since the logo was created in the 1980s. Another problem with old design, Ehret Miller said, was that it never fully represented the entire county — which along with Rochester also includes Byron, Stewartville, Chatfield, Dover, Eyota, Pine Island, and Oronoco.
“We believe this refreshed logo better aligns with Olmsted County’s mission of providing the foundation of a vibrant community,” said Ehret Miller.
The new logo will slowly begin appearing on all Olmsted County communications, such as print materials, websites, marketing items, and signage. In addition to a new logo, Ehret Miller said county residents can also expect to see a new website by the end of the year.
The county is among a number of local organizations looking to introduce a new visual identity to the community in 2020. Just this past week, the History Center of Olmsted County introduced a new logo.
And looking ahead, the City of Rochester has entered into a $60,000 contract with Minneapolis-based Mercury Creative Group to develop a new brand identity. That work is expected to be unveiled later in the year. Mercury was selected out of a field of about a dozen agencies.
