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This credit union is educating local youth on the ABCs of financial literacy

This credit union is educating local youth on the ABCs of financial literacy

Kids normally have a much different relationship with money than adults do. Remember mowing the lawn for the first time? Shoveling someone’s driveway? Selling lemonade? Those precious bills were like solid gold. Without the expenses adult life inevitably brings, it was easy to tune out what Mom and Dad had to say and spend wildly — then wait days (or weeks) for that next opportunity. 

Learning restraint and patience takes time, but it’s worth it, and Altra Federal Credit Union takes that sentiment to heart. They call it financial literacy. Knowing how to make sound financial decisions is a critical piece of knowledge, and Altra wants each of its members — no matter how young — to have the tools necessary for success.

Jolene Vaselaar

“Your life will change and go through different cycles, but the financial piece is always going to be there,” says Altra’s associate VP of retail operations Jolene Vaselaar. “Starting at a young age really sets the stage for our members. We can help them through all their different life changes. If they have questions, we’re here — but it has to start at a young age. We really pride ourselves on providing counseling and education to our members, and again, that starts young.”

That’s why Altra hired Tony Beyer to serve as a financial literacy coordinator. Beyer travels to different school districts in the region — including Rochester Public Schools — to teach children how to navigate the field of money management. 

Beyer says it’s all about exposing kids to the right ideas, but not giving them more information than they can handle at their age.

“We try to match what their experiences are and what they can understand,” says Beyer. “For four-year-olds, it’s about getting them in the mindset of saving a little bit, and we just expand from there. Budgeting and saving is the foundation.”

From there, it’s about expanding on the core values. Elementary schoolers learn about needs, wants, and how to discern the two. Middle schoolers get tips on how to keep their identity safe online. High schoolers, with looming decisions on their future, have questions that, maybe, weren’t there before: How much does it cost to rent an apartment? What are average utility costs? What’s a car payment going to cost? 

Tony Beyer

There’s a program for that, too: The Real World, which Beyer says is one of Altra’s most district-requested programs.

“It’s like a mini reality store, within a class period,” says Beyer. “We go through all the different categories a student’s going to have once they’re on their own, and we break it down to a dollar-per-hour formula at the end. It gives students a good idea of how much things are going to cost in the future. Anything we can do to prepare students and get them college and career ready, it’s vital.”

Beyer didn’t have these programs as a kid, and he was frank about making poor money management decisions early in his adult life (“I was an idiot with my credit,” he says). The concepts he’s teaching students, he hopes, will keep them out of bad situations and lift up the people around them.

“If we can help students be more intelligent with their money, they’re able to benefit themselves and really benefit their community,” says Beyer. “They’re able to pay their bills, spend money locally or in the broader economy, and help out others less fortunate. In many ways, being financially literate helps everybody.”


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